House Style · v1.0

Identity & house style.

The Voorhoeve system is built on three commitments: a heritage serif logomark, an architectural Dutch sans, and a navy palette restrained by ivory and champagne.

01 · Personality

Brand voice & archetype.

Archetype

The Sage paired with the quiet Sovereign — wise counsel exercised with authority.

Tone

Considered. Spare. Never breathless. Confident without raising its voice.

Keywords

Discretion · Precision · Trust · Judgment · International · Timeless

Principle

Subtraction over decoration. White space is a statement of confidence.

02 · Logo

Refined wordmark, in three configurations.

Wordmark

Stacked

Monogram

16px

24px

48px

96px

· Clear space equals the cap height of the wordmark on all sides.
· Minimum width: 96px (digital) / 24mm (print). Monogram holds down to 16px.
· Recolor only within the system (ivory, navy, gold, mono). Never apply shadows, glows, or outlines.
· Favicon ships pre-built at /favicon.svg.

03 · Typography

Architectural sans, with a serif voice.

Instrument Serif

Logomark · Accents · Italics

Voorhoeve

Sora (Light)

Display & Headings

Quiet confidence.

Sora (Regular)

Sub-headings · Eyebrow caps

EXECUTIVE SEARCH

Manrope (Regular)

Body & long-form

An executive appointment is a thesis about the next chapter of a business.

04 · Palette

Midnight Navy & Ivory.

Midnight Navy

#0B1733

--navy-deep

Heritage primary, foundational

Voorhoeve Navy

#142A52

--navy

Secondary surface, brand serif

Champagne Gold

#C9B68A

--gold

Accent — used sparingly, with intent

Ivory

#F1ECE2

--ivory

Primary text on dark, paper on light

Graphite

#1A2233

--surface

Card surface, dark mode

Ink Mist

#8A95AA

--muted-foreground

Supporting type

Gold is an accent. Used on no more than 5% of any composition. Never as a fill on large surfaces.

05 · Components

UI vocabulary.

Buttons

Eyebrow & hairline

Engagement · 2025

A section heading sits below.

Editorial card

Bordered, grid-aligned, oversized number as the visual anchor.

Hover card

Calm hover state — surface elevates, no movement.

06 · Motion

Restrained, considered, never showy.

Duration

300–700ms. Anything faster feels reactive, anything slower feels theatrical.

Easing

cubic-bezier(0.2, 0.7, 0.2, 1). A confident, settled curve.

Use

Entrance only. Colour transitions on interaction. Never bouncing, never spinning.